Rodeo Drive

Located west in what was once Beverly Hills, the iconic strip of retail is coming back to life. While not all the stores are open again, a few of the staples, Prada, Gucci, Armani, and Versace now have their doors open and are selling all items that can still be found by these designers. Other stores are opening without the iconic names on the front, showcasing new designers who hope to become the new "it" thing in a reinvented world.